New York, USA – September 9th, 2025 – Fresh Intelligence today announced the global launch of the first-of-its-kind generative AI insights platform that replicates and scales the rigor of qualitative research—transforming how organizations understand their audiences. Built on advanced large language models, computational linguistics, and anthropological frameworks, Fresh.ai creates high-fidelity AI personas that mirror the motivations, beliefs, and decision-making processes of real people.
This breakthrough enables brands to conduct instant, in-depth qualitative interviews at scale, unlocking insights traditionally only available through months of costly fieldwork. With Fresh.ai, organizations can validate strategies, test concepts, and uncover hidden drivers of behavior with 1,000x the speed and a fraction of the cost of conventional methods.
“Fresh.ai is anthropology reimagined through AI,” said Corrine Sandler, CEO and Founder of Fresh Intelligence. “For centuries, anthropologists have studied people by observing and decoding their behaviors in cultural contexts. Fresh.ai applies the same principles—using data, linguistics, and AI science—to simulate how real people think, feel, and act. We’re giving businesses a way to access deep, human-centered insights instantly, without losing the nuance that makes qualitative research so powerful.”
Fresh.ai personas are constructed from a multi-dimensional dataset of over 150 qualitative variables—including values, attitudes, motivations, and cultural drivers. This synthesis creates personas that are not only statistically robust but also humanized and emotionally intelligent. Each persona is then engaged in dynamic AI-driven interviews, producing context-rich, authentic responses indistinguishable from those gathered in traditional research settings.
“Where most AI tools give you data, Fresh.ai gives you people,” added Sandler. “It’s about making research faster, scalable, and deeply human.”
Leading AI thinker & Founder of the AI Futures Forum commented: “Fresh.ai is a turning point for the research industry. By combining computational linguistics with anthropological depth, it doesn’t just analyze customers—it helps us understand why humans make decisions the way they do. That’s a huge leap for anyone trying to build products or strategies grounded in real behavior.”
Use Cases: From Fortune 500 to Emerging Brands
Fresh.ai has already captured the attention of global brands across CPG, pharma, financial services, real estate, and food innovation. Early adopters are using the platform to:
The global market for insights exceeds $90 billion annually, yet much of it relies on outdated, slow, and expensive research methods. Fresh.ai redefines the landscape—merging anthropology and AI to give companies always-on, global access to their customers’ minds “Qualitative research has been constrained for decades by time, geography, and cost,” said Sandler. “Fresh.ai removes all those barriers, allowing companies to innovate with confidence, backed by insights that are faster, deeper, and more accurate than ever before.”
About Freshintelligence.ai (for short fresh.ai)
Fresh.ai is a generative AI-powered insights platform designed to replicate and scale the depth of qualitative research. By fusing natural language generation, segmentation modeling, and anthropological frameworks, Fresh.ai delivers human-centered insights at 1,000x the speed and a fraction of the cost of traditional research. Founded in 2025 by insights pioneer Corrine Sandler, Fresh.ai is headquartered in New York, with a global mission to transform how organizations understand people at scale.
Fresh.ai Media Contact:
Contact: Jennifer Simmons
Head of Communications, contactus@freshintelligence.com
